The launch of the “Myths and Stigma Project” was to find out how much people know about cancer
The 2014 study found that stigma surrounding cancer
was one of the primary reasons why people who have the disease don’t get the care they need.
And that’s after the study managed to reach over five million South Africans in just a few short months.
So, the main cancer
authorities in SA, started The Cancer Anti Stigma Initiative.
And it will roll out over the next three years.
In just a couple of months, it’s already had great success.
One of the reasons is because this year’s campaign attracted a number of celebrities.
What’s special about this that each celebrity involved in the campaign has had some influence by cancer in their lives. And that makes it an even more powerful message they’re sharing with the South African public. And it’s a message to debunk the myths that lead to stigma about the disease.
From radio and television hosts, musicians and sports stars, celebrities from all around the country took part in the campaign.
Big names like Zuraida Jardine, Mapaseka Mokwele, Loyiso Bala and his family, Thulani Sisibisi, the 1986 Old Mutual Two Oceans winner and a cancer survivor himself, Paralympian Andrea Dalle Ave, hockey world record holder Pietie Coetzee, professional boxer Adam de Moor and comedian John Vlismas are also involved.
Lauren Pretorius, Chief Executive Officer at Campaigning for Cancer, is behind the campaign 100%. She says, “Our main objective at the launch of this project is to reduce the stigmas associated with cancer through evidence based, culturally relevant and targeted interventions. [This] while significantly raising awareness of the disease, early detection and screening through existing health programmes and multiple mass media channels.”
Noelene Kotschan, the Chief Executive Officer of PinkDrive, said, “Cancer remains a taboo subject. And people living with cancer are subject to stigma and discrimination that may stop them from seeking care. World Cancer Day 2015 will take a positive and proactive approach to the fight against cancer, highlighting that solutions do exist across the continuum of cancer. And that they are within our reach. This campaign proves that, through the collaborative efforts of PinkDrive’s community outreach programmes, Campaigning for Cancer’s development of education material and the commitment shown by media owners and these celebrities we are assured that these solutions are Not Beyond Us.
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The cancer treatments medical authorities don’t want you to know about
In 1966, a senior oncologist at St. Vincents Hospital in New York, developed a serum that shrank cancer tumours in 45 minutes!
This life saving treatment was extremely effective, but the US FDA shut him down, ignoring the research he had done and the hope he had given to many.
And decades ago, Dr Johanna Budwig, a six-time Nobel Award nominee, discovered a natural formula that not only protects against cancer, but also fights existing cancer. Dr Budwig found that two natural foods not only helped prevent cancer but in some cases actually helped heal the cancer!
But when she went to publish these results she was blocked by drug manufacturers who stood to lose a lot of money. Natural substances can’t be patented and so drug companies won’t make money from them.
That’s why they’re being kept from you!
Click here to find out more about the cancer treatments that are deliberately being kept from you…
Some myths and facts from Campaigning for Cancer, PinkDrive and More Balls Than Most include the following
Myth: Children don’t get cancer
The cancers that affect children are generally unique when comparing them to those that affect adults.
In South Africa, one in 600 hundred children develop cancer before the age of 16.
But less than half of them receive an early diagnosis. And that usually means they don’t reach a treatment centre in time. So, when they do, it’s too late to keep them from suffering the fatal effects of the disease.
Their diagnosis is just far too late for the treatment to have much chance of success.
Along with these devastating stats, experts suspect about half of the children with cancer never even receive a diagnosis and receive no treatment.
That means hundreds upon thousands of children die from cancer every year. The sad thing about that is it’s probably preventable!
Myth: Cancer is my fate
With the right actions, it’s possible to prevent more than one in every three cancers.
Simply things like making better lifestyle choices can reduce your risk of developing cancer.
These lifestyle changes include giving up smoking, limiting sun exposure, choosing a healthy diet
, being physically active and maintaining a healthy weight.
You don’t have
to suffer from cancer. Even if you have the genes associated with it, it’s not your fate. Simply make the right lifestyle choices and beat cancer.
Myth: It’s only testicular cancer if it’s testicular cancer
People often believe testicular cancers are painless. And when there’s no pain
, there’s no need to suspect cancer even if your testes swell without too much pain
The sad thing is, 18 to 46 percent of patients suffering from germ cell tumour
of the testicle approach a doctor with pain as the most common complaint. And then it might be too late to do anything about it.
If you have swelling in your testes, it’s time to see your doctor whether there’s pain or not.
Myth: You’ll know its cancer because it’s very painful
The myth about an early symptom of cancer is that it’s extremely painful. This myth is responsible for delays in diagnosis. And you might think if changes in your body isn’t painful, you don't need to worry.
Very few cancers in their early stages produce pain, so you should not wait until something hurts before you see a doctor. Especially if you suspect something’s wrong.
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Myth: Only old people get cancer
People under the age of 40 often think they have no chance of getting cancer. This means huge delays in seeing their doctor if they have a worrisome symptom.
The truth is, some cancers, are examples of cancers more likely to occur in younger people. Cancers like testicular cancer or Hodgkin's disease are the most common.
It’s important to note that cancer can occur at any age. And the earlier you take note of these changes in your body, the easier it will be to treat.
For more information about cancer and the stigmas surrounding the disease, visit www.pinkdrive.co.za