I'm an almond milk lover. In actual fact, I can't enough of the stuff! So when I read about the new false advertising lawsuit against Blue Diamond Almond Breeze, it got me a little sad…
In a nutshell (pun intended), the almond milk brand is being sued for using less almonds in its products than their packaging claims.
So how many of us are forking out cash to buy this nut milk and not actually getting exactly what we're paying for? Is Blue Diamond the only almond milk brand guilty of false advertising?
The lawsuit against Blue Diamond Almond Breeze
The lawsuit was filed on 14 July 2015 in New York City. It doesn’t specify what percentage the average customer would deem acceptable for purchase, but it does say “upon an extensive review of the recipes for almond milk on the internet, the vast majority of the recipes call for one part almonds and three or four parts water, amounting to 25-33% almonds.”
US Almond Breeze cartons don’t state the percentage of almonds used in the milk, but UK cartons state 2%. So we can assume that the same goes for the cartons of this milk sold in the US. Disappointing, right?!
How Almond Breeze packaging is deceiving
Plaintiffs Tracy Albert and Dimitrios Malaxianis argue in the suit that the product’s packaging, which includes pictures of almonds and the phrase “made from real almonds”, is deceiving.
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And I must agree – just take a look at that carton. You’d think that you’re buying a product made mostly from almonds after just a brief look at that packaging!
The lawsuit also claims that “consumers allegedly purchased the product based on the belief that it was a healthy and premium product”, says food law attorney David L Ter Molen.
So what’s the takeaway here? I’d say it’s read any product’s packaging very carefully before making a purchase! I’m starting to think that many “health” food manufacturers nowadays are more about fooling us into thinking we’re spending our money wisely buy purchasing their “fantastic products”, than actually providing us with what we think we’re getting…